Idea prepaid recharge supports idea prepaid mobile recharge, Also can pay postpaid idea mobile bills through qikpay. Recharge can be done with 3 simple steps, insert number, insert plan amount, and make payment. Idea Cellular is a part of the Aditya Birla Group Using a mobile user base of over 10 million customers.Today, Idea Cellular operates in Andhra Pradesh,Chattisgarh, Delhi, Kerala, Madhya Pradesh, Maharahtra, Goa, Gujarat, Uttaranchal and Parts of Uttar Pradesh.

Idea Prepaid has been the leader in providing to its clients, unique and competitively priced tariff plans. Amongst other achievements, Idea was the first company to have launched a host of different services like songs messaging, dialer tones, closed user group chat and mobile mail services.